
GTA Closes Their “Monster of a Season” with Mel Brooks’ Young Frankenstein
(GAINESVILLE, Ga., Mar 27, 2025) Gainesville Theatre Alliance closes its 2024-25 “Monster of a Season” with the Broadway hit Young Frankenstein, running April 11-19 at the University of North Georgia’s Ed Cabell Theatre. Adapted by Mel Brooks from his own acclaimed 1974 film, this musical comedy offers a clever, irreverent take on the classic horror story.


GTA Takes Flight with the Award-Winning A Monster Calls
(OCT 29, 2024—GAINESVILLE, GA) Gainesville Theatre Alliance proudly presents A Monster Calls, based on the critically acclaimed novel by Patrick Ness, as the second installment of its 2024-25 Monster of a Season. The production runs November 8-16 at University of North Georgia-Gainesville’s Ed Cabell Theatre.

GTA Presents TYA Musical The True Story of the Three Little Pigs
(SEP 19, 2024—GAINESVILLE, GA) Gainesville Theatre Alliance is thrilled to present The True Story of the Three Little Pigs, a musical adaptation of the popular children’s story, as part of its 2024-25 Monster of a Season, and its annual Theatre for Young Audiences offering. The show runs October 5-12 at Brenau University’s Pearce Auditorium.

GTA Announces 2024-25 Monster of a Season
(SEP 5, 2024—GAINESVILLE, GA) Gainesville Theatre Alliance proudly announces its 2024-25 season, themed “A Monster of a Season.” This season promises to captivate audiences with four thrilling productions. “We try to showcase, both to our audiences and our students, a wide range of genre, story-telling techniques, cultural foci, historical periods, and technological challenges in producing,” said Artistic Director Zechariah Pierce.

Gainesville Theatre Alliance Presents The 25th Annual Putnam County Spelling Bee
(MAR 12, 2024—GAINESVILLE, GA) Get ready for an uproarious journey into the quirky world of adolescence as Gainesville Theatre Alliance brings The 25th Annual Putnam County Spelling Bee to life. The musical comedy, directed by GTA alumna Kari Twyman, promises to be an unforgettable experience. The show runs April 12-20, 2024, at University of North Georgia-Gainesville’s Ed Cabell Theatre, located inside the UNG Performing Arts building. Recommended for ages 15 and over.

Gainesville Theatre Alliance Secures Decade-Long Partnership with the Melvin Douglas and Victoria Kay Ivester Foundation
(JAN 17, 2024—GAINESVILLE, GA) In an exciting development for the arts community, Gainesville Theatre Alliance (GTA) proudly announces a significant sponsorship commitment from the Melvin Douglas and Victoria Kay Ivester Foundation. This marks the beginning of a ten-year partnership that will bolster GTA’s mission of delivering exceptional theatrical performances to enrich the cultural landscape of Gainesville and Hall County.

Gainesville Theatre Alliance Presents a Timely Production of The Crucible by Arthur Miller
(JAN 22, 2024—GAINESVILLE, GA) Gainesville Theatre Alliance proudly announces its upcoming production of The Crucible by Arthur Miller, directed by Gainesville Theatre Alliance Associate Artistic Director Greg Geffrard. The play will run from February 16-24, 2024, at Brenau University’s Hosch Theatre, located inside the John S. Burd Center for the Performing Arts.

Gainesville Theatre Alliance Presents An Actor’s Carol
(NOV 15, 2023—GAINESVILLE, GA) Gainesville Theatre Alliance is proud to present the upcoming production of An Actor’s Carol: One Man’s Dickensian Marathon Toward Redemption, a unique and transformative adaptation of Charles Dickens’ classic tale, performed by acclaimed actor David Weber. The production will take place at the University of North Georgia-Gainesville’s Ed Cabell Theatre from December 1-3.

GTA Presents Cinderella with a Steampunk Twist
(OCT 23, 2023—GAINESVILLE, GA) Gainesville Theatre Alliance invites audiences to its upcoming production of Rodgers + Hammerstein’s beloved classic, Cinderella, set to run from November 10-18, 2023 at Brenau University’s Hosch Theatre, located inside the John S. Burd Center for the Performing Arts.

GTA Presents The Lion, The Witch and the Wardrobe
(SEP 25, 2023—GAINESVILLE, GA) Gainesville Theatre Alliance invites audiences to a magical, enchanting world in its production of The Lion, the Witch and the Wardrobe, dramatized by Joseph Robinette from the story by C.S. Lewis, October 7, 8 and 14 at Brenau University’s Pearce Auditorium.

Gainesville Theatre Alliance Announces 2023-24 Season
(AUG 16, 2023—GAINESVILLE, GA) Gainesville Theatre Alliance proudly announces its 2023-24 season, promising an enchanting blend of drama, laughter, and magic. “We designed this season to be one that shares a little more levity and light to raise our hearts and minds, with perhaps a singular dip into the dramatic,” said Artistic Director Zechariah Pierce. “We want to invite patrons, both new and long-standing, to return to the theatre.”

Gainesville Theatre Alliance Ends 2022-23 Season with 1984
(MAR 29, 2023—GAINESVILLE, GA) Gainesville Theatre Alliance ends its 2022-23 season with George Orwell’s 1984, April 14-22 at University of North Georgia-Gainesville’s Ed Cabell Theatre.
This stage adaptation of Orwell’s classic dystopian world is true to the novel in which Orwell depicts a society where Big Brother is always watching—where everything that is not prohibited is compulsory. 1984 is a cautionary tale of an omnipresent government and a theatrical event that is both powerful and disturbingly provocative.

Gainesville Theatre Alliance presents small musical John & Jen
(FEB 6, 2023—GAINESVILLE, GA) Gainesville Theatre Alliance will present the small musical John & Jen, March 9-12 at the University of North Georgia-Gainesville’s Ed Cabell Theatre, inside UNG’s Performing Arts building.
This small but powerful musical explores the dynamics of family relationships, set against the background of a changing America between 1950 and 1990. John & Jen is a gem of a show brimming with intelligence, wit and beautiful melodies.

Gainesville Theatre Alliance’s Season Continues with Pygmalion
(JAN 17, 2023—GAINESVILLE, GA) Gainesville Theatre Alliance continues its 2022-23 season with George Bernard Shaw’s Pygmalion, February 10-18 at Brenau University’s Hosch Theatre.
Shaw’s Nobel Prize-winning dramatization of a Cockney flower girl’s metamorphosis into a lady is both a fantasy and a platform for his views on social class, money, and women’s independence. This classic comedic play inspired the musical My Fair Lady. Pygmalion skillfully blends social satire, philosophical wit, a heated battle of the sexes, and what is perhaps the greatest platonic love story ever committed to paper.


Gainesville Theatre Alliance Welcomes New Artistic Director, Invites Patrons Back to a Full Season of Theatre
(OCT 3, 2022—GAINESVILLE, GA) Gainesville Theatre Alliance audiences will recognize a familiar face stepping into the role of Artistic Director. Zechariah Pierce, Associate Director of University of North Georgia’s newly-formed School of Communication, Film & Theatre and GTA alumnus, has recently been appointed to the role of GTA Artistic Director.